Apple Shares Tim Cook's Recent Speech on Apple's Commitment to Privacy

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This scenario might no longer be possible under Apple's new privacy requirements without the user saying "yes" multiple times to his or her data being collected - including to the cafe's app and to Facebook via the Apple-mandated prompt.

To use this feature, you have to be running iOS 14.5, and watchOS 7.4, both of which were just released in beta.

It's their entire business model, so Apple users opting out of tracking is expected to significantly impact their profits.

"To help people make a more informed decision, we're also showing a screen of our own, along with Apple's", Facebook said in an updated post on the matter.

Although last quarter's earnings exceeded expectations, Facebook's stock price has been falling.

The iOS 14 update, which hasn't been rolled out yet for iPhones and iPads, will require app developers like Facebook to show users a pop-up asking for permission to "track you across apps and websites". It also claims you'll be helping businesses that rely on advertising to reach their customers. "This won't give us access to new types of information", the notification reads.

Without this capability among Apple's user base, Facebook could potentially lose a significant amount of revenue.

In the past, most of the conflicts between large companies on platform policy adjustments had nothing to do with consumers.

In his CPDP speech, Cook outlined Apple technologies and efforts to curtail tracking and unwanted snooping, cogs in a larger privacy push that has become a major initiative at the company in recent years. "These prompts will appear on Apple users' screens immediately before the Apple pop-up appears", adds the report. Apple is directly responsible for the safety of user data on its devices. From the latest events, the issues between these companies are not going away anytime soon.

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