MediaTek beats Qualcomm to become world’s top smartphone chipset vendor

MediaTek MT6893

Qualcomm Inc Taiwan and Southeast Asia president S.T. Liew showcases the company's new premium 5G chipset, Snapdragon 888, on December 2 at a technology summit in Taipei.

Qualcomm saw its share drop to 29 percent last quarter from 31 percent in the same period previous year, as it faced competition from MediaTek in the mid-end segment, he said. Qualcomm led the 5G chipset market with a share of 39% and is expected to regain the top chipset vendor crown in the next quarter propelled by the sale of 5G smartphones. Counterpoint has attributed this growth to MediaTek's strong performance in the price band of $100 to $250 or the mid-end segment, and to the growth in key regions including India and China.

MediaTek chipsets in Xiaomi handsets increased by over three times as compared to Q3 a year ago. As per data shared by Counterpoint Research, MediaTek eclipsed chief rival Qualcomm to become the world's largest smartphone chip vendor in Q3 2020. It helped the Taiwanese chipset manufacturer increase its market share from 26% in the previous quarter to 31% in the third quarter. There is a three-way tie for third position, with HiSilicon, Samsung, and Apple all snatching 12% of the share, leaving Unisoc with 4%. Qualcomm released three 5G chipsets during the year namely Snapdragon 690, Snapdragon 750G, Snapdragon 865 series. What's worth noting here is the growth of MediaTek in the smartphone industry.

More than 100 million smartphones sold globally during the quarter were powered by MediaTek chipsets, the report shows.

One thing that really worked well for MediaTek was its diverse range of chipsets suitable for different kind of devices.

While MediaTek's most lucrative markets may lie overseas, the company has begun making inroads in the United States. In the meantime, MediaTek is clearly banking on demand for affordable mid-range chipsets to ride to new highs - and we can't blame them. Its market share reached 31%. He further added that the share of MediaTek chipsets in Xiaomi has increased by more than three times since the same period a year ago.

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