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Mumbai: The Board of Control for Cricket in India (BCCI) on Thursday (August 6) confirmed that Chinese mobile phone manufacturer Vivo will not be the title sponsor of the 13th edition of the Indian Premier League (IPL 2020).

Vivo's deal with Viacom18-owned Colors Channel for Bigg Boss was worth Rs 30 crore, while it paid Rs 60 crore for PKL. It is largely because the contract could only be for IPL 2020 as Vivo could make a return next year in IPL 2021.

Earlier on Thursday, BCCI made a decision to officially announce the suspension of the partnership with title sponsors Vivo.

IPL 2020 will be played in the United Arab Emirates (UAE) from September 19 to November 10 in three venues, Abu Dhabi, Dubai and Sharjah.

The company shells out over Rs 1,000 crore annually on marketing and promotion, comprising Rs 440 crore to the cricket board (BCCI) and an additional Rs 120-150 crore during the IPL.

According to the report, Star India has offered franchise Rs 14-15 crore per year to each franchise as a share from media rights for the next five years, but the franchises were demanding Rs 22 crore per year.

The BCCI in a statement said that Vivo will not be associated with the IPL this year.

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