YouTube TV costs $65 a month after yet another price increase

Youtube logo on iPad screen. Youtube is the largest video sharing website in the world

What about you? Are you sticking with YouTube TV following the $15/month price increase? "That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV", the company wrote in a blog post.

YouTube TV, which launched nationally in early 2019 following two years of regional availability, had never made the Viacom channels available until now, although the companies announced in early May that they had reached an agreement to add those channels, at an undetermined time this summer.

Google announced on Tuesday that YouTube TV is increasing its price from $49.99/month to $64.99/month, marking the biggest price hike in the service's history.

With the addition of eight new ViacomCBS channels launching today that include Comedy Central, MTV, and Nickelodeon, YouTube TV now offers access to over 85 channels.

The post also mentions that six additional channels (BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick) will be coming to the service later. And before that, the service had cost $35 when it first launched in 2017.

The original promise of live TV streaming services were smaller lineups, sometimes even a la carte options, for a lower monthly price. As of the end of March 2020, YouTube TV had an estimated 2.3 million subscribers - one of the only pay-TV services in the U.S.to register any growth in the first quarter of the year.

Now, instead of wooing consumers on price, YouTube TV focuses on feature set. The service also introduced an option to select "Mark as Watched" on desktop and mobile devices for any TV show users have already seen and updated the Live Guide on desktop so users can see what's on now and also scroll ahead 7 days into the future.

YouTube TV had announced in May it would soon gain 14 more ViacomCBS channels as part of an expanded distribution deal. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams.

As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $64.99.

The company also understands that not everyone is going to be able to accept this price hike, and pointed current subscribers who want to pause or cancel their subscriptions to this page. The feature is available on TV setups now, and it'll arrive on mobile in the next few weeks.

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