Kanye West to bring Yeezy brand to Gap

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The personalized banner (which quickly became a popular spot to snap Instagram photos) is just the latest in series of undertakings by West that pay tribute to the city where he was raised.

This store is where Kanye says he used to drive to in his old NIssan, so it's extra nostalgic. Very blessed. I thank God and I am humbled by the opportunity to serve. "I put my heart into the color palette and every detail".

Precise financial terms of the agreement between West and Gap aren't known, but the press release announcing the collaboration specifically describes West as Yeezy Supply's sole owner, meaning that he didn't have to give up any ownership of his brand in order to facilitate the deal. Not to mention, when he launched his Adidas Originals Collection in 2015, he told Style, "I'd like to be the Steve Jobs of Gap".

"We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership", said Mark Breitbard, global head of Gap Brand, in a statement.

As part of the deal announced Friday, Yeezy will receive royalties and possibly Gap stock if the line sells well. Earlier this year, a fleet of souped-up ATVs distributed free pairs of Yeezy shoes during NBA All-Star Game weekend, and West has previously expressed a desire to open an office for his Yeezy brand in Chicago and reopen the shuttered Avalon Regal Theater in South Chicago.

According to reports, Kanye's Yeezy brand will now land in stores across the globe. While the Gap partnership is new, Yeezy has always been in the shoe business through a deal with Adidas. In April, Forbes estimated that West's net worth is about $1.3 billion.



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