TikTok maker's gaming ambitions challenge Tencent

Tik Tok logos are seen on smartphones in front of a displayed Byte Dance logo on Nov 27 2019

With more than 1,000 people said to be on board, sources have indicated that Bytedance's new team will operate independently from its current attempts to create casual mobile games, focusing instead on the sort of players who spend on in-game items.

The gaming industry is dominated by Tencent.

The report states that ByteDance has built a gaming division to develop non-casual games and bought gaming studios as well as exclusive title distribution rights.

ByteDance is acquiring experienced talent from rival gaming companies.

With WeChat's more than 1 billion monthly active users, Channels could potentially lure influencers and content creators from short-video platforms such as Bytedance's Douyin, known as TikTok internationally, and Tencent-invested Kuaishou, as well as photo-sharing apps. "The company will be a solid contender as it continues to grow over the next five years", said Luis Wong, overseas operations manager at Beijing-based game publisher Indienova.

While ByteDance has been ratcheting up recruitment for its games business, its resources still pale in comparison with Tencent, which runs the world's largest video games business by revenue and Chinese social media giant WeChat. Only time will tell if ByteDance can take videos of people dancing to popular music and translate it into video games.

Indienova's Wong expects ByteDance to encounter more challenges in the gaming business when compared to its efforts with global hit TikTok.

Tencent has been creating a trend in mobile videogames for years with titles that sometimes have not even reached the west. Millions of users play the titles of the Chinese firm every day (well developed by studies of their property or by studies in which they have a relevant economic participation).

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