Planters announces death of Mr. Peanut

Mr. Peanut dies a hero in a new Super Bowl

"It is with heavy hearts that we confirm that Mr. Peanut has died at 104".

Now, Planters says that "Road Trip" ad is a pregame spot, not the in-game commercial as viewers were led to believe. Fans are encouraged to watch Mr. Peanut's funeral and offer their sympathies during the game's third quarter.

Planters also released the footage of Mr. Peanut's grisly death ahead of the big game.

The iconic - and probably only - centenarian legume-based mascot, Mr. Peanut, has tragically died, Planters revealed Wednesday. You can celebrate his life by sharing your favorite Mr. Peanut memory on social media using the hashtag #RIPeanut.

Planters Peanuts may have some kind of resurrection in place for Mr. Peanut in a follow up Super Bowl commercial, but as it stands, he is now dead. From Jan. 24 to 27, Mr. Peanut fans will have the opportunity to win commemorative packaging that tracks the evolution of Mr. Peanut.

Why was the 104-year-old driving in the first place? Mr. Peanut, realizing this, lets go and sacrifices himself for his friends.

But here's the real question: Is Mr. Peanut really gone or is this just another marketing stunt like when Whole Foods wiped its entire Instagram account or when IHOP infamously changed its name?

'I'll do my best to honor his legacy and be there for my friend s like he was always there for me even until our last wild ride together.

How did the centenarian Mr. Peanut meet his timely end?

The mascot's passing seems to be a publicity stunt from the snack brand, which will air another commercial during the Super Bowl's third quarter that broadcasts Mr. Peanut's funeral - "so the world can mourn the loss of the beloved legume together", a statement from the company said.

Although it was a bad decision, it was a decision Mr. Peanut made and he is now dead because of it.