Netflix changes how it counts viewing popularity, pumps up 'The Witcher'

Henry Cavill in The Witcher

It will be interesting to see if the second season can break the 76 million barrier, especially considering Disney's streaming service Disney Plus will be coming to the United Kingdom and Europe in March to go head to head with Netflix for viewers and subscribers.

Netflix fantasy TV Series The Witcher was only released little over a month ago, but that hasn't stopped it becoming the platform's biggest opening season ever - reaching 76 million households.

"As a testament to how our hit content can penetrate the global zeitgeist and influence popular culture, the show's launch drove up sales of The Witcher books and games around the world, and spawned a viral musical hit", the letter continues. And of course, we can't forget the impact of 'Toss a Coin to Your Witcher, ' which has been modded into both The Witcher 3 and Beat Saber.

Previously, Netflix counted a "view" as a movie or TV episode that a user had watched 70 percent of or upwards.

Now, if you watch something for at least two minutes, "long enough to indicate the choice was intentional" then it counts. Additionally, there's chatter that Mark Hamill might even be approached to play a role in the show's already greenlit second season. Now, thanks to detective work conducted by enthusiast site Redandian Intelligence, it seems we have our first tangible evidence that production is underway: "The Witcher: Nightmare of the Wolf" has been listed as a credit for Beau DeMayo, one of Netflix's writing team. "Our new methodology is similar to the BBC iPlayer in their rankings based on "requests" for the title, a Netflix spokesperson said".

The change means that, now, Netflix is choosing to report on households (accounts) that chose to watch a given title. At the same time, Netflix points out that its original content now has "widely varying lengths" - from short episodes at around 15 minutes for Special to long films at 132 minutes for The Highwaymen.



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