Bose Corp. To Shutter All North America Retail Stores

Bose store in a mall

Earlier today, Bose – brand of audio products for home and travel – has confirmed via email to The Verge that it will be closing several of its retail stores “over the next few months”.

The silver lining here is that, for folks who do want that, Bose products won't disappear from the retail world entirely: all the products now in stores at Best Buy, Target and others won't disappear, and it's possible the brand may actually have a stronger presence at those retailers once there aren't any dedicated Bose stores. That's 119 stores in total.

"Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems", said Burke. He added that with time, however, the company focused on the needs of its customers, what and where they needed it.

The news is obviously frightful for Bose Australia retail employees who will lose their jobs and comes shortly after EB Games announced it will close 19 stores, and retailer JeansWest announced its closure as well.

It's not all bad news though. Its major stores are located in Greater China, the United Arab Emirates, India, Southeast Asia, and South Korea.

Naturally, Bose products will still be carried by retail giants Amazon as well as Argos, Currys, Richer Sounds, Sevenoaks, Best Buy, Target, Apple stores, Crutchfield, other third-party retailers, and of course on the company's own website.

The first Bose store opened in 1993 and enabled customers to try the products in private demonstrations. As smartphones changed the industry, the company's focus turned to mobile, Bluetooth, and Wi-Fi solutions. "It's still hard, because the decision impacts some of our incredible store teams who make us proud every day", Burke's statement continued. The company also told Engadget: "Bose noise-cancelling headphones, truly wireless sport earbuds, portable speakers and smart speakers are increasingly purchased through e-commerce".

'They take care of every person who walks through our doors - whether that's helping with a problem, giving expert advice, or just letting someone take a break and listen to great music'.

Bose has also said it will continue to offer severance and outplacement assistance to those of its employees who are to be affected by the move. Over the years, they've set the standard for customer service.

But Ms Burke said the number of affected workers would remain "private" for now.



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