Jonathan Ive removed from Apple's leadership page

Jony Ive has left the building

The profile of Sir Jonathan Ive, Apple's former chief design officer, has now been deleted from the company's leadership page, ending speculation about the date of his departure.

Ive's departure from Apple comes at a crucial time as the tech giant is working on new-look iPhone 12 and maybe its first foldable smartphone.

In June, Apple announced that Ive would depart the company as an employee later this year to form an independent design company named LoveFrom.

Famed designer Sir Jonathan Ive announced earlier this year he would be leaving Apple, the company where he made his name.

Ive was one of Apple co-founder Steve Jobs' closest friends who considered him as a "spiritual partner".

"Apple will continue to benefit from Jony's talents", Tim Cook said in June. Ives designed some of Apple's most iconic devices, like the iPhone and iMac, and played a role in projects like iOS 7 and Apple Park.

Now, Ive is free to explore his own new projects.

In 2015, Ive took an interim of two years and handed over management duties to vice presidents Richard Howarth and Alan Dye, while he designed the Apple Park.

Ive too reciprocated the same confidence in working closely with Apple even after exit. Today it is stronger, more vibrant and more talented than at any point in Apple's history.

A report in the Wall Street Journal had blamed Ive's decision to leave Apple on what it called his unhappiness with the design direction that Apple was heading in.

Despite his profound influence on the company's products over the years, though, Ive didn't work alone. Apple is apparently the first client of Ive's LoveFrom - so yes, Ive may still have an impact on Apple design going forward.

Back in June, Cook summed up Ive's Apple career by saying, "Jony is a singular figure in the design world and his role in Apple's revival can not be overstated, from 1998's groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care".



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