Facebook's 'Catalogs' on WhatsApp will allow businesses to showcase their products

WhatsApp adds shopping catalogue feature on its app for businesses

This is a more professional-looking way for businesses to engage with their clients and keep them invested in the chat.

As part of the feature, business can go ahead and add information on the product or service, such as images, name, price, a short description and a link to the product.

"The Catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom, and the U.S.", it said adding that it will be rolled out in other parts of the world soon. With this update, potential customers can browse the catalogue of products sold by businesses exclusively through an entrepreneur's WhatsApp account. If you run a business and have a WhatsApp Business account, you can add a product listing URL and send users directly to your website. This is such an awesome idea that businesses could only share product photos and information with customers one at a time through the WhatsApp Business app.

WhatsApp has tested the catalog feature with Agradaya, a sustainable herbs and spices business in Indonesia.

The new feature, Catalogs could be used as a mobile storefront for businesses to easily showcase and share their goods.

At a time when WhatsApp's plan of rolling out payments services in India hit a roadblock, the social media platform has come up with another way to gain popularity among retailers and other businesses. The company says it will host these catalogs on its own servers so merchants and customers don't have to waste storage on their devices by exchanging product images, etc.

They will be launching this feature in countries like Brazil, Germany, India, Indonesia, Mexico, the United Kingdom and the US.

Together with WhatsApp and Instagram, Facebook's family of apps has around 1.5 billion users worldwide. Tap on it and share the products with your customers.

There is no option to buy things from these catalogs for now.

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