Chinese singles' day blows away Thanksgiving weekend

Singles Day 2019: Alibaba's shopping day bigger than Thanksgiving, Black Friday, Cyber Monday combined

Livestreamers are also set to play a prominent role in product promotions this year, as Alibaba increasingly turns to online video influencers to increase engagement on its app.

Singles' Day has broken sales records every year in its 10-year history.

Previous year on Singles' Day NZ Post delivered nearly three parcels a second, but despite the commercial success of the shopping day, here and around the world, many Kiwis still don't know what it is.

The world's largest online retail event happens on Monday - bigger than Black Friday or Cyber Monday - but few on this side of the planet have heard of it.

US market research company Forrester said total combined e-commerce sales by all USA platforms on Black Friday and Cyber Monday in 2018 hit $14.2 billion, which was just 46 percent of Alibaba's total in that year.

"This year will be the 11th 11.11 festival, with more than 200,000 brands participating, one million new products on offer and over 500 million users are expected to participate - about 100 million more than last year", Alibaba said in a statement.

Daraz Group, owned by Alibaba Group Holdings Ltd, first brought 11.11 to South Asia past year and is gearing up again with celebrations in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal.

Pinduoduo will be also holding its own "Singles' Day" events on the same day.

NZ Post's recent The Full Download 2019 report showed that Kiwis are shopping online more often and spending more, with online shopping "holidays" such as Singles' Day, Black Friday and Cyber Monday becoming a major factor in our online shopping habits. In November and December it delivered a total of 14.5 million parcels.

Singles Day is a bit like Alibaba's version of Amazon's Prime Day. "That's an average of nearly three parcels a second".

This year's Thanksgiving weekend will likely bring about another record in US e-commerce history, but it won't come close to matching China's largest shopping extravaganza. After years of steep growth, last year, the number reached 213.5 billion yuan.

Online shopping grew by 16 per cent in 2018 - eight times faster than in-store shopping.

NZ Post delivered more than 78 million parcels past year.

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