AppleTV+ details announced: New streaming service will cost just $4.99

Apple to unveil latest iPhone — latest news

While the Pro models offer some impressive tech for people hoping for the very most from their photos, for most people, the non-Pro iPhone 11 offers a whole lot of value.

So, okay, the Pros should have better battery life, more cameras on the back, better and brighter displays, and an 18W fast charging lighting charger.

The iPhone 11 Pro Max also has three cameras, but with a bigger screen.

Just like last year, Apple has launched three new iPhone models this year.

The broader market was modestly lower, with losses contained by a report that China was considering a deal to purchase more American goods ahead of the next round of trade meetings between US and Chinese negotiators. And after all, who doesn't want a more powerful, more affordable iPhone? It's a step up from the current iPad, but well below the iPad Pro in performance and price: it starts at $329 and will be available at the end of September. There are six in total: black, green, yellow, purple, white and red. You're still getting a True Tone, Wide colour display with 625 nits of maximum brightness and a contrast ratio of 1400:1.

This will be an uphill struggle in large part because Apple is so controlling and all the big games developers know that the vast majority of the gaming market is going to stick with their Xboxs, Playstations and Nintendo Switches.

There are more storage options with the iPhone 11 with the new model getting a 256GB version in addition to the 64GB, and 128GB variants.

The new model is now IP68 rated instead of IP67 which means it can withstand being submerged at a maximum depth of up to two metres for up to 30 minutes instead of just one metre.

iPhone 11 will be available in 64GB, 128GB and 256GB variants with prices starting from Rs 64,900.

The more expensive iPhone 11 Pro will have three cameras - a wide angle, telephoto and ultra-wide camera. "It's the first phone we have called Pro". Admittedly, though, we'll be able to get a better sense of its capabilities away from the demo floor and in our test rooms.

Why Apple's iPhone 11 may not excite businesses, but expanded focus on health data should Apple gives iPhone 11, Watch Series 5, and iPad incremental hardware refresh, but services like Apple TV+, Apple Arcade, and a new health-focused Research app are the real story.

Video lovers will be pleased with the new 4K video combined with cinematic video stabilization.

On the brightly lit demo floor, pictures taken looked perfectly good.

iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band.

A shot of Yosemite with the new Night Mode.

Battery life is a claimed one hour longer than the iPhone XR which means you should get around 17 hours of video playback from the hard drive (compared to 16 on the XR).

Subscribers can watch Apple TV+ originals both online and offline, ad-free and on demand, on the Apple TV app, which comes pre-installed on iPhone, iPad, Apple TV and iPod touch and will soon be on Mac with macOS Catalina.

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