Apple's new streaming service will be cheaper than expected

Apple Arcade launch by Apple

Apple Inc. said its TV+ original video subscription service will launch November 1 for US$4.99 ($5.99 in Canada) a month, undercutting the price of rival offerings.

Apple TV+ will be available in over 100 countries at launch, including South Africa, and will cost $4.99 per month for a family subscription. In November, Walt Disney Co. plans to launch a Disney+ streaming service, with a giant catalog of titles, for US$6.99 a month.

Apple TV+ will also be available on the Apple TV app on select 2018, 2019 and newer Samsung smart TVs, and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.

Apple Arcade will be available from 19 September at $4.99 a month.

The Nov. 1 date gives Apple TV+ a slight jump on another much-anticipated streaming service, Disney+, which will debut Nov. 12. It was previously announced that the streamer would also be ad-free.

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And it will undercut the upcoming Disney+ service on a price level (though, from the look of things, not on a content level).

Apple is pushing into services to generate extra revenue from its large base of iPhone, iPad, Mac and Apple Watch users. The Series 5 wearable from Apple will also come with global emergency calling facility. And today's event kicked off by right away introducing us to Apple Arcade and demos for three of its offerings.

However, thanks to a strategic shift in pricing strategy, India, once an insignificant market for Apple, bounced back to "double-digit growth" in June quarter. The price-sensitive Indian consumer lapped up this scheme.



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