Burger King pulls Vietnamese burger advert

Burger King Slammed on Social Media Over Chopsticks Ad

Some people weren't impressed with the ad, deeming it racist.

In 2017, Dove released a body wash ad that showed a black women removing her brown shirt, only to reveal a white woman in a light shirt underneath.

Burger King New Zealand has apologised for and removed a short Instagram video created to promote its Vietnamese Sweet Chilli Tendercrisp burger, as Burger King apology continues to go viral on Weibo in China.

Burger King New Zealand has earned the ire of many Asian netizens for an ad that many have found to be racially insensitive.

The controversy surrounding a recent ad for Burger King is a sign that Western brands need to infuse more local knowledge into their global strategies, said Warwick Business School professor of marketing Qing Wang, a China-born British academic.

"So this is the new Burger King ad for a "Vietnamese" burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc", wrote Maria Mo on Twitter in an attempt to criticize the company's ad.

The clip included a caption reading "Take your taste buds all the way to Ho Chi Minh City".

"I couldn't believe such blatantly ignorant ads are still happening in 2019", she told CNN.

However, going by its official website for Vietnam, Burger King has only 10 outlets in the country. "I was watching it thinking there must be some kind of layered twist ― only to realise, no, there was no twist, it really was that base level".

Burger King did not immediately respond to a request for comment.

A New Zealand Burger King franchisee has taken down a promotional video showing customers trying to eat burgers with chopsticks after it sparked a huge online outcry and demands for an apology.

Many users on social media expressed their discontent with the ad, which they claimed used chopsticks as a comedy vehicle and was culturally insensitive.

The backlash from the campaign has now gone global, with calls for people to boycott Burger King stores in Vietnam.

Chinese media outlets compared the video to one issued by Italian luxury brand Dolce & Gabbana past year, which featured a Chinese model struggling to eat pizza and spaghetti with chopsticks.

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