YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

Users can download the app on the Google Play Store and iOS App Store, and if they do so now, they will get a special introductory offer three free months of YouTube Music Premium. Google will let you try out YouTube Music Premium for free here and later on you can pay R59.99 ($4.18) per month or R89.99 ($6.27) per month for a family plan. YouTube Music can also be accessed for free but with ads.

Additionally, at a monthly price of ₹129, users can gain access to YouTube Premium that will give ad-free access to millions of videos on the platform, including YouTube Originals, along with the music. In addition to YouTube Music, the company has also announced the launch of its other popular premium services, the YouTube Music Premium and YouTube Premium.

YouTube Premium Family plan (up to 6 members) is Rs 189 per month. Interestingly, YouTube Music has been expanded to the country just days after the launch of Spotify. The service offers original songs, albums, thousands of playlists, and artist radio as well as YouTube's own catalogue of remixes, live performances, covers, and music videos. So, if you a user of Google Play Music "you'll be able to access all of your purchased music, uploads and playlists in Google Play Music just like always".

Google on Tuesday launched its YouTube Music platform in India. Here's how YouTube Music and YouTube Premium differ.

YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

India's music streaming market is attracting global giants and YouTube is the latest to enter the competitive sector. This has been consistent since last few number of months, what we are seeing is Indian music dominating globally.

Lyor Cohen, global head of music, YouTube Lyor Cohen, Global Head of Music, YouTube told ETtech that its breadth of content will be a key differentiator from rivals, with video being "the lynchpin to the whole proposition". YouTube Premium was formerly known as YouTube Red and has not previously been available in South Africa. There is also a good recommendations engine that starts throwing up music you are likely to like based on what you have already listened to. The premium subscription enables background playback and offline downloads (up to 100) and also removes ads. Then we have Apple Music priced at Rs 120 per month, Amazon Music costing Rs 129 per month, Gaana priced at 99 per month and JioSaavn at Rs 99 per month. Given the limited catalogue of the original content on YouTube Premium, the service is not really a competitor to any of the video streaming services like Netflix or Prime Video and will only look enticing to the consumers who want to enhance their YouTube watching experience, more than getting any extra content.

Started in November 2015, YouTube Music had been available in around 29 countries.



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