Fitbit refreshes its wearable line-up

Fitbit refreshes its wearable line-up

Fitbit's Ace 2 wearable will hit stores this summer for $69.95.

Fitness tracking company Fitbit has added four new wearables to its lineup. There are lots of cheap smartwatch options on the market, but both the Fitbit options so far - that's the Fitbit Versa and Fitbit Ionic - are relatively expensive, so the company wants to change that with its Versa Lite. Features wise, they tout automatic activity, heart rate tracking, exercise and sleep tracking, goal celebrations, and reminders to move. Knocking £50 / $40 off the Versa while shedding some non-essential features makes it a more accessible smartwatch for those interested - but not obsessed - with fitness tracking.

Talking about the launch of the new wearables, James Park, Co-founder and CEO of Fitbit said - "Since founding Fitbit nearly 12 years ago, we've focused on making health fun and achievable for everyone - regardless of fitness level or goals".

This time around, Fitbit have also reduced the number of physical buttons from three to one - opting for a more minimalist approach that nearly entirely relies on the touchscreen display for interactivity. Of course connecting with the Fitbit community will be a large part of this new redesign.

Fitbit is making a play for new customers who don't now sport one of the company's wearables on their wrists by unveiling four new, more affordable devices today. The heart rate monitor on the bottom of the Inspire HR definitely sets it apart from the basic Inspire. Versa Lite Edition will be available in White, Lilac, Mulberry, Marina Blue and Charcoal. The news comes at the same time as Fitbit is also planning to roll out a "major redesign" of the companion mobile app that works with its wearable devices, with the new design meant to make it easier for users to understand their health and fitness stats. The Fitbit Inspire and Inspire HR today are available for pre-sale today for CAD$99.95 and CAD$129.95 respectively.

This is a step down from the Versa Lite Edition smartwatch Fitbit also launched, but a step up from the basic Inspire (with no HR) and its close relative, the kid-specific Fitbit Ace 2. The wearable also has over 15 exercise-based goals, connected Global Positioning System, and Relax guided breathing.

Fitbit Ace 2 is the successor to the firm's activity tracker that is designed for kids. So we're hoping retailers will take the Fitbit Versa Lite and in the following months drop the price lower than what you'll be paying on day one, but there's no guarantee that will be the case.

Fitbit Inspire is available at Dollars 69.95 in black and sangria and its features include automatic activity, exercise and sleep tracking, goal celebrations, reminders to move and timer and stopwatch apps to help users stay on track. There are also now animated clock faces with challenges to motivate your kids into moving around.



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