Facebook Decides Anti-Vax Conspiracies Aren't Part of the Business Model Anymore

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"If a group or page admin posts this vaccine misinformation, we will exclude the entire group or page from recommendations", she said, adding that the Facebook team will also "reduce these groups' and pages' distribution in news feed and search, and reject ads with this misinformation". More specifically, if those ad account owners will continue to spread misinformation, Facebook warns it will disable the account.

Bickert says the site also won't show or recommend content that contains misinformation about vaccinations on Instagram Explore or hashtag pages. Diseases long thought extinct have been reintroduced to fatal effect thanks to these merchants of disease.

As well as clamping down on this misinformation, Facebook is exploring ways to share educational data on vaccines when people come across anti-vaxxer content.

Facebook has announced that they're stepping up their efforts in fighting vaccine misinformation across their platform.

A Facebook spokeswoman told The Post that the company is not removing the pages or the groups because it's trying to strike a balance between "reach and speech".

It's the latest step Facebook and others are taking to stem the tide of misinformation on social media sites.

The World Health Organization and US Centers for Disease Control and Prevention have identified "verifiable vaccine hoaxes", Bickert said, and, "If these vaccine hoaxes appear on Facebook, we will take action against them".

Facebook-owned Instagram is also receiving some changes over the coming weeks. It is said that her mother had developed anti-vaccine beliefs through her involvement with various Facebook groups. Thursday's announcement from Facebook is an acknowledgement from the company that it's doing something about the anti-vaccination content on its ecosystem. Facebook will not entirely take down anti-vaccine posts.

Last week the head of NHS England warned "vaccination deniers" were gaining traction on social media as part of a "fake news" movement.

In February, Rep. Adam Schiff, D-Calif., sent letters to the heads of Facebook and Google, which also has been under fire for YouTube's role in promoting misinformation, asking how they plan to protect their users from potentially risky hoaxes.

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