Apple Announces Services Event for March 25

Apple Announces Services Event for March 25

If Netflix and Amazon were not enough for you, Apple is set to join the league of video streaming services. Apple's live stream page gives some clues about the launch event.

Apple Inc. on Monday invited media to a March 25 event at the Steve Jobs Theater on its campus in Cupertino, California, where it is expected to launch a television and video service. Sources familiar with the matter earlier told Reuters that the service may resell subscriptions from CBS Corp., Viacom Inc. and Lions Gate Entertainment Corp.'s Starz among others, as well as Apple's own original content.

Apple, which recently stopped disclosing iPhone unit sales data, is increasingly trying to turn investors toward the long-term value of its services ecosystem. This year, Apple is expected to unveil the iPad (7th-generation) that will retain the conventional headphone jack and Touch ID.

According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services.

Apple's invite for the event doesn't say much apart from "It's show time".

Apple has been snapping up talent all over the place to build its rival to Netflix and Hulu, including the likes of Reese Witherspoon, M Night Shyamalan, Oprah Winfrey and Thor: Ragnarok director Taika Waititi.

The Wall Street Journal reported that Apple News could be revamped to include a subscription bundle from major news outlets into a monthly plan. However, Apple has a history of launching new products in its March event.



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