Apple Announces March 25th Event at the Steve Jobs Theater

Apple Announces March 25th Event at the Steve Jobs Theater

Apple has sent out invitations to an event for March 25 with the tagline "It's show time" written under the Apple logo (image from The Verge). Apple is focusing more on its Services business with this event so it is unlikely that we will see the company make any hardware announcements on stage. Pacific time from the Steve Jobs Theater on the Apple Park Campus in Cupertino, California.

The company has not given any details on the products that would be launched during the event. Apple is also expected to share more information about a possible "Netflix for news" service that would allow people to pay a monthly fee to consume news from participating outlets, without having to buy one subscription per outlet, according to the Wall Street Journal. The invite includes a video that shows the Apple logo below the spotlight with a caption "Its show time".

The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc.'s Prime Video.

Also at the March 25 event, rumors are rife that the company might reveal a news service, which would also line up with its acquisition of news subscription aggregator Texture. The analyst points out that this estimate is assuming that Apple has very few problems with its streaming video platform, and users of Apple devices show loyalty to the Apple brand.

Apple has been looking to double its annual services revenue from the $25 billion it posted in fiscal 2016 to $50 billion by fiscal 2020. However, Apple has a history of launching new products in its March event. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.

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