Battlefield V didn't meet EA's sales expectations

Battlefield V Sales Hit 7.1M in Q4 2018 EA Blames Lack of Battle Royale & “Heavily Discounted Competition” as Causes

"Q3 was a hard quarter for Electronic Arts and we did not perform to our expectations", Wilson said. While Battlefield V sold 7.3M copies, it was almost a million units short of projections largely due to the month-long delay of its release.

It seemed like it was going to be a rough quarter for Electronic Arts after the dismal launch of Battlefield 5 in November, and EA CEO Andrew Wilson confirmed as much today.

During its Q3 fiscal year 2019 call to investors this evening, EA said Battlefield 5 sales were below expectations.

The desire to make changes to Battlefield V led us to move its launch into a more hard window, and prioritizing the single-player campaign over Battle Royale also hurt sales. The fifth installment in the franchise was launched in November, a month later than planned, because of delays in development. "We probably sold about a million units less than we thought we would".

"We think (postponing the Battlefield launch) was the right decision, but it put us in the middle of a very discounted holiday season", EA Chief Financial Officer Blake Jorgensen said in an interview.

Electronic Arts expected Battlefield 5 to reach 8.3 million sales so the game's sales were 1 million lower than what the publisher anticipated. Not to mention the fact that some key modes were held back as post-release additions, including the game's battle royale component, which is still set to go live in March.

EA, meanwhile, announced its first free-to-play battle royale game, called Apex Legends, only on Monday. As we all know, battle royale was extremely popular previous year.

Looking at the numbers, Q3 ending on December 31, 2018, had EA hitting $1.289 billion in net revenue. We are now applying the strengths of our company to sharpen our execution and focus on delivering great new games and long-term live services for our players. As a result the company is expecting revenues of "only" $4.875 billion for the full year, instead of the previously forecast $5.2 billion.



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