New software can be used to track shared Netflix accounts

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United Kingdom -based software maker Synamedia, which looks for potentially fraudulent activity, unveiled a new service at 2019 CES (Consumer Electronics Show) that uses machine learning to spot shared passwords.

If you and your friends all share a Netflix, Hulu, Amazon, or any other streaming account in order to save some money, things might be getting a little more hard for you in the years to come.

The UK-based company Synamedia says it created an algorithm that looks for patterns among users that indicate a shared password. "If the latter, then subscribers are offered a premium shared account service that includes a pre-authorized level of password sharing and a higher number of concurrent users", Synamedia explained.

Netflix might finally be closing in on its users who share passwords.

According to Synamedia, research from Magid has shown that 26 percent of millennials give out their password to others to use video-streaming services.

"Casual credentials sharing is becoming too expensive to ignore", a Synamedia spokesman said. A study from Parks Associates concluded that, by 2021, credentials sharing could account for $9.9 billion in losses for pay-TV revenues and $1.2 billion in OTT revenues.

Synamedia's AI will monitor accounts in real time to detect unusual sharing activity, such as a single account being used in different locations or being accessed from multiple devices at the same time.

Streaming services such as Netflix are able to pay for access to Synamedia's initiative that will grant them the data in question.

The Credential Sharing Insight software is available as a cloud or on-premise offering.

The company says that in "extreme" cases, where passwords have been sold online, accounts will simply be delted. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine.

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