Netflix Is Being Sued Over Their Bandersnatch Movie

A show poster for Kellar

The publishers allege that Netflix shouldn't have allowed its protagonist, Stefan Butler, to describe the movie's titular novel as "a "Choose Your Own Adventure' book". This is a similar concept to the Choose Your Own Adventure books of the 90s, and the film even references the series' title.

The company behind the "Choose Your Own Adventure" trademark, Chooseco, claims Netflix never received permission to use their idea.

Bandersnatch isn't the first instance of Netflix using interactivity in their content, with the platform previously including it in content aimed at children including Puss in Book: Trapped in an Epic Tale and Stretch Armstrong: The Breakout.

Chooseco, publisher of the interactive Choose Your Own Adventure book series, filed a lawsuit on Friday accusing Netflix of trademark infringement, false designation of origin, unfair competition and trademark dilution.

The bookmaker say Netflix doesn't have the right to that trademark.

"Chooseco and Netflix engaged in extensive negotiations that were ongoing for a number of years, but Netflix did not receive a license", reads the filing, which you can check out in full here.

Chooseco is seeking at least $25 million in damages, and has issued a cease-and-desist request against Netflix regarding its use of the "Choose Your Own Adventure" mark in another one of its programs. 20th Century Fox is now in talks with the publisher to develop an interactive series based on the property, according to The Hollywood Reporter.

Chooseco claims that Netflix made a concerted to connect the audience with the nostalgia of the 80s and 90s books.

Black Mirror creators may have wanted viewers to choose their own adventure on Bandersnatch, but they ended up somewhere unexpected-in a lawsuit with the owners of the "Choose Your Own Adventure" trademark.

When contacted by Pitchfork, representatives for Netflix offered no comment.

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