Is Amazon developing a game streaming service?

Amazon is reportedly building a game streaming service to rival Google and Microsoft

Thanks to the prevalence of Amazon's AWS datacentres, they have the necessary infrastructure to make game streaming viable. What Amazon is reportedly aiming for is a service which allows you to play video games without needing to download them.

These online games will be hosted by cloud servers and streamed over the internet, giving users the hardware-flexibility.

Regarding Google, last fall the company announced a preview of a game streaming service called Project Stream which runs on PCs and Chromebooks. This may have been what Amazon had in mind all along when it acquired Twitch, and then later purchased GameSparks, a cloud outfit in the United Kingdom that builds and deploys gaming backends. Reporters, however, have spotted job listings relevant to this effort, such as this one for a Lead Cross-Platform Game Engineer.

As the Information noted, a successful streaming platform could upend the long-standing business model of the gaming world, in which customers shell out $50 to $60 for a Triple-A title. The project is also said to be far from finished and isn't expected to launch until 2020 at the earliest.

An increasing number of companies are trying their hand at game streaming services, which remains a niche sector but could one day be huge.

Gaming in the cloud has not exactly exploded in popularity just yet, but the timing is interesting.

On top of that, Amazon would likely leverage its 100 million-strong Prime service to woo new consumers in, offering free access bundled with everything else that Prime offers. Its cloud infrastructure is probably its biggest asset, but it also has more money than god and a CEO with a sociopathic drive to crush competition.

The idea is that the service will handle all the heavy computing needed to run graphics-intensive games in the cloud, and then stream it to your computer or mobile device so your experience is indistinguishable from running those titles natively on a high-end gaming system.

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