Chrome will block annoying, spammy ads globally starting July 9

Google Chrome to Expand Ad Blocking Worldwide on July 9th

The in-house Google Chrome ad-blocker, which was initially launched for United States, Canada, and Europe past year, is ready to roll out worldwide on July 9th, Google said in a blog post.

When filtering ads, Chrome follows the Better Ads Standards to determine if a site is displaying abusive ad experiences.

In doing so, it has come up with advertising standards based on the feedback of over 66,000 users, where some 12 types of ads on the web are considered "intrusive".

Once the filter goes live, Google has said that it will block out 12 different types of ads identified as causing frustration to users. Among them are auto-playing ads with sound, flashing animated ads, and ads occupying inordinately large areas of the display.

Google reports positive results after implementing ad blocking in Chrome past year.

Hopefully, this will encourage marketers to adhere to the Coalition's ad standards, and not devise new ways to skirt the guidelines and annoy users.

When the Better Ads Standards were first developed they only applied to sites in North America and Europe.

Chrome started blocking such ads back in February a year ago while Google also put a halt to selling ads that violate the Coalition for Better Ads' guidelines and have a negative impact on the web browsing experience. If not, you will have 30 days before Google automatically removes all the ads on your website.

"In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites". According to Google, two thirds of publishers whose sites were labelled as non-compliant in the past are now in good standing and less than one per cent of all of the sites it has reviewed have had their ads filtered. Google analyzes sites and warns those with overly intrusive ads that they'll be added to a blacklist if they don't change their ways.

The company also shared some of the early successes of its ad blocker program in the US, Canada and Europe.

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