Children's book publisher sues Netflix over 'Black Mirror: Bandersnatch'

A show poster for Kellar

They continued to say that Netflix made it very obvious, claiming "Choose Your Own Adventure" was mentioned within the first few minutes of the film.

According to a January 11th, 2019 Hollywood Reporter story, USA -based publisher Chooseco filed documents in Vermont arguing that the publisher has used the phrase since the 1980s and has sold more than 265 million copies of its Choose Your Own Adventure books.

Bandersnatch, which debuted last month, is a technically-ambitious feat, allowing viewers to direct the main character's actions and decisions and choose the path that his story will ultimately take.

Per Variety, Vermont-based book publisher Chooseco LLC is suing Netflix for the advertising campaign surrounding Bandersnatch, specifically the used of the phrase "Choose Your Own Adventure". Also, the lawsuit notes that Chooseco sent Netflix a cease and desist request asking the service to stop using Choose Your Own Adventure in connection with its marketing efforts for one of its earlier interactive children's programs.

Chooseco claims the "grim content" included in Black Mirror: Bandersnatch tarnishes their name and the dark themes in the film are too mature for their audience. 20th Century Fox is now in talks with the publisher to develop an interactive series based on the property, according to The Hollywood Reporter.

The publisher's filing alleged that Netflix is benefiting from an association with the phrase, adding that Bandersnatch has been marketed and widely linked to the phrase.

"The misappropriation of our mark by Netflix presents an extreme challenge for a small independent publisher like Chooseco", the complaint states.

Chooseco claims Netflix came looking for a license to use their trademark in 2016, but negotiations fell apart. "We would prefer not to resort to litigation, but given the damage that we will suffer as a result of the use of our mark we've been left with no other option".

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