Amazon’s IMDb Launches Free Ad-Supported Movie, TV Service in U.S.

IMDb called the new video service Freedive

As for free TV-shows, the Freedive encompasses Heroes, The Bachelor and Without a Trace, etc.

Amazon-owned IMDb launched a new movie streaming platform today called Freedive, and it's basically Prime Video Lite for film buffs.

The free, ad-supported streaming video channel can be viewed on laptops, smartphones or on a big screen through Amazon Fire TV devices.

If a title is available to stream on the new service, you'll see a "Watch for free on IMDb Freedive" button on IMDb's desktop site that will launch the movie or show on your computer.

Yes, IMDb, that site that you go to when you want to look up details on pretty much every movie ever made is now looking to also offer a streaming service of their own.

I gave IMDb Freedive a little bit of a spin, and my early impressions are largely positive. (Which first was rumored to be coming back in August.) And on it you'll get movies like Memento and True Romance, TV shows like Fringe and *Quantum Leap (oh, boy.) and IMDB originals like The IMDB Show, IMDB Brief and Casting Calls. IMDb believes it can capture share in the market because its has millions of visitors who are actively interested in entertainment.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, founder and CEO of IMDb, in a prepared statement.

It'll be available via your computer, but also through Amazon's Fire TV devices. The site says it will continually add new offerings to the site.

IMDb claims it has 250 million unique visitors a month looking up information about more than five million movies and shows. Presently, Freedive is only available for the U.S customers.



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