Netflix: Record setting 45 million people watched ‘Bird Box’ in first week

New Netflix film 'Bird Box' smashes streaming record

The Sandra Bullock-starring thriller has become quite popular on Netflix, becoming the streaming service's most-watch film over the course of seven days. For instance, could "Bird Box" director Susanne Bier use the 45 million views figure as a bargaining chip for future projects, as The Hollywood Reporter's Rebecca Keegan asked on Twitter?

Shares of Netflix are up 33% YTD.

If you've seen it, you're aware of the multitudes that brief statement contains.

"Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film!" read the tweet, which was accompanied by a GIF of Bullock's character in the film taking off her blindfold. Nobody else can verify Netflix's claims, nor do they know exactly what "watched" means in this context.

A Netflix representative clarified Saturday that the service only counted views that had surpassed 70 percent of the total run time, including credits.

But recall as well that Netflix's 137 million accounts include about 58 million US -based accounts, leaving about 79 million accounts overseas. We'll leave the quality assessment up to you, but we do have some theories as to what may have attracted viewers.

The Oscar victor plays a desperate mum trying to survive a horrific apocalyptic event in the film, which became an worldwide hit over Christmas, and she took on the role of Malorie after her adopted son Louis asked her to make more movies for him.

The "Can't hear, can't speak, can't see" meme, as it's being referred to, combines the plots from the three horror films mentioned above and breaks the tension by adding another, ideally lighthearted "can't". The title comes from the box of birds she and her young children bring onto their boat.

Or maybe it was all the jokes and memes filling the internet - they are good publicity, after all.

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