Google Says Goodbye to Allo

"We built Google Allo, a smart messaging app, to help you get more done in your chats and express yourself more easily", Google vice president Matt Klainer explains. Initially released in the year 2016 on 21st September, the app couldn't gain much of popularity and Google has stopped investing in it from April this year.

Google was criticized by privacy advocates for storing messages in a way that would allow the company access to them; this opened the door for law enforcement requests who would then gain access to a user's chat history on legal request as well. Moreover, the American-tech giant had also lost its Allo lead - Amit Fulay to Facebook earlier this year in January. However, the RCS chat from Verizon will be a carrier-based in its application, which will bring-in iMessage rival for Google. Despite its promise, the app never gained traction and seeing it shuttered would be unsurprising. Google describes Messages' development as having "continued momentum", the reason for its decision to end Allo altogether.

Google Duo, the video calling counterpart to Allo, is sticking around.

9to5Google also recently broke the news that Google plans to dramatically change the way Google Hangouts works. It's the only Google messaging service that supports instant messaging, SMS, video calls, and voice calls, with clients on Android, iOS, the web, inside, and on desktop via a Chrome extension.

The latter of which, RCS, represents the future of messaging, as SMS is set to become obsolete. Today the company announced an easier way to send video messages to your contacts.

Google didn't dispute this in any of their clarifications, only acknowledging that they'll soon offer Hangouts users the chance to use Hangouts Chat, which is now only available to G Suite customers as more of a collaboration tool. We don't know how these enterprise apps will change to accommodate regular users, but we'll know more when the time comes for Google to kill off Hangouts Classic. Enter your email to be subscribed to our newsletter.



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