How We'll Be Able To Watch Apple's Original Content

Apple Planning to Give Away Free Content As Part of New Digital Media Strategy

Until recently, it had been lumped in the same speculative basket as Apple HDTVs and Apple self-driving cars. This combined streaming platform would live in the TV application that's already installed on iOS and Apple TV devices. In addition to content produced by Apple (think Netflix Originals), US entertainment giants HBO and Starz are also said to be part of the deal. As CNBC reports, Apple will offer its original content for free to owners of Apple devices, including Macs, iPhones, and iPads. The report doesn't note if the service will be available on non-Apple devices, and if the company would require you pay if you're watching from a PC, Android or other device.

The report pegs Apple's 2018 investments in original content at a total of "about $1 billion" United States dollars, and previous reports show the company looking to deliver a wide variety of family-friendly, PG content.

Last month, the Wall Street Journal reported that he had personally shelved Vital Signs, a show based on the life of rapper and Beats Electronics co-founder Dr Dre, because a preview episode had drug use and sex scenes.

And surprise, surprise: said service will come to Apple device owners via the TV app that's now available on iOS and tvOS. If the report can be believed, Apple will be focusing on PG-rated series suitable for family viewing; a move straight out of the Disney playbook. And the reason for that makes sense once you find out exactly how this new original content will be distributed by Apple.

This new streaming video service will include content owned by Apple, which will be reportedly free for iOS and Apple TV customers via the TV app. For all we know, it could just be a mild change from what they do with the current TV app on Apple TV, so very little may actually change.



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