Volkswagen to stop production of iconic Beetle in 2019

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It's the end of an era and a sad day for auto lovers the world over as German carmaker Volkswagen announced it is ceasing production of the final model of its iconic Beetle.

Volkswagen Group of America CEO Hinrich Woebcken, in a statement, said there are no plans to replace the Beetle as the company focuses on becoming "a full-line, family-focused automaker in the U.S." and ramps up electrification efforts.

The Beetle comes with lots of features like a touch-screen infotainment system, leather seats, cruise control, automatic headlamps and more.

The original version of the Beetle, a rear-engined vehicle that owners often decked out in colorful paints during the flower power era of the 1960s and 70s, ended production in Mexico in 2003. The first convertible Beetle was...

The company has not ruled out bringing the Beetle back in future but says it has no plans at this time.

The New Beetle was a hit during its early years, with sales of more than 80,000 cars in the United States in 1999.

The up-and-down saga of the Volkswagen Beetle finally has a conclusion-at least for now.

The 2019 Beetle Final Edition coupe starts at $23,045 for SE models or $25,995 for SEL models, while the Beetle Convertible Final Edition starts at $27,295 for SE models and $29,995 for SEL models.

Design work on what would be the Beetle began in the 1930s after Hitler had ordered that a Volks Wagen (German for people's car) be built that was affordable for all Germans. In the case of Volkswagen, that's the Atlas and Tiguan, which now rank among its best-selling vehicles in the Canadian and US markets, while the Beetle ranks near the bottom.

The Puebla plant will shift to building other Volkswagen models. In Canada, VW sold 2,849 Beetles in 2017. Now, Volkswagen is gearing up to launch a wave of electric vehicles to appeal to a new generation of environmentally conscious consumers - children and grandchildren of the 1960s Beetle enthusiasts.

The 1968 Disney movie, The Love Bug, featured the story of a racing Volkswagen with a mind of its own, giving the vehicle a lot of popularity.

But Mr Woebcken opened the door to reviving the model at some point, saying "never say never".

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