Trump, police scorch Nike for Kaepernick ad

"I've always respected the man that Colin is", Newton said.

The campaign includes video ads and billboards, like one displayed atop a Nike store in downtown San Francisco on Wednesday.

Kimmel took some time to discuss what he feels this latest boycott means.

Rosenstein also said he didn't expect the ad to make or break a viewer's decision to tune in this fall.

In the ad, Kaepernick speaks about the idea of people accomplishing dreams that would appear to be impossible as footage of athletes training and practicing is shown.

Kaepernick was the first athlete to kneel during "The Star-Spangled Banner" to protest police brutality against blacks and hasn't played a game since 2016.

Former NFL quarterback Colin Kaepernick is not new to controversy. And he's right to suggest that Nike's stock suffered on Tuesday, when it dropped 3.2 percent.

Colin references Serena Williams and praises her as "the greatest athlete ever" - while throwing similar compliments at stars like Odell Beckham, Shaquem Griffin and the U.S. Women's National Soccer Team. As the post and the story went viral a large a mount of people starting burning their Nike's and taking a stance against the company. "I stand with Nike, every day, all day". Even if it means sacrificing everything.' - debuted, the National Football League released a statement regarding Kaepernick's continued message. 'Yeah‚ I would really like to buy this toaster but‚ first‚ what is its views on abortion? We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities.

The NFL released a statement Tuesday saying the issues raised by Kaepernick "deserve our attention and action". He is now suing the league's 32 owners, accusing them of conspiring to keep him out of the league because of his role in popularizing the protests.