Apple unveils the iPhone XR, a $749 budget smartphone

Apple expected to unveil bigger, pricier iPhone on Wednesday

The new watchOS also comes with a better user interface that can take advantage of the bigger screen and as a user, you can now have better watch faces where you can add contacts for easy access and it will also provide more information on stocks, heart rate and more. The iPhone XS is an incremental upgrade to last year's revolutionary iPhone X, while the iPhone XS Max offers the same package as the iPhone XS in a bigger body.

Share prices of Apple, the first $1 trillion publicly listed United States company, dropped over 1 per cent to $221.20 today after it launched new bigger phones, but stuck to smaller changes.

Two new models of iPhone are named iPhone Xs and iPhone Xs Max.

Based on operating system, Apple holds a 45.1 percent share of U.S. smartphones users, according to research firm eMarketer, compared to 53.3 percent for Google's Android. There will also be three versions available for the smartphone: a 64GB model, a 128GB model, and a 256GB model.

The iPhone X didn't sell as well as analysts anticipated, but fared well enough to help Apple boost the average iPhone selling price by almost 20 percent.

And, Schiller said, the XS line-up features 'the most lovely iPhone we've ever made'.

The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS.

Tech analyst Patrick O'Rourke joined in, tweeting: 'I want to go on the record now as saying that iPhone Xs Max is a bad name for a smartphone...'

Both the iPhone XS and XS Max are available in three storage variants.

Both feature a stainless steel design available in gold, silver and space gray and feature dual-SIM support.

The third model, called the Xr, is Apple's biggest hardware bet of 2018.

Apple unveiled the XS, with a 5.8-inch (14.7-cm) screen, starting at $999, and the larger XS Max, with a 6.5-inch (16.5-cm) screen, starting at $1,099 and a low-priced 6.1-inch iPhone Xr made of aluminum, with an edge-to-edge liquid retina display, starting at $749. If it's the sheer size that has kept you away from joining the "Plus club", you will find that the iPhone XR to be less intimidating. The front is dominated by a screen with a notch on top.

The new "Super Retina" display maintains the 458ppi pixel density of the iPhone X by bumping the resolution up to 1,242 x 2,688px.

Another focus of the new iPhone models is their cameras. We tried the new Bethesda game Blade game and it looked visually very appealing - although we did notice some stuttering as we flicked around the gameplay settings.

The XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera - just like the iPhone X.

For imaging, the iPhone XR uses a single 12 MP standard shooter which has 1.4 um pixels and a f/1.8 aperture 6-element lens. This allows the iPhone to capture multiple images with facial landmarking and segmentation to take better pictures with the NPU kicking in to get the best photo. What's more, reports going back a few months relayed that Apple had plans to completely eliminate the 2017 iPhone X from its product line.

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