‘Buck-a-beer’ coming to Ontario in time for Labour Day

Beer products are on display at a Toronto beer store on Thursday

It was also confirmed that new minimum price will be allowed for beers at a strength of 5.6% abv and lower, and it will not apply to draught product.

"There will be no subsidies or tax handouts, instead we are launching the "Buck-a-Beer Challenge", Ford said.

Barley Days Brewery General Manager Kyle Baldwin says they hope to be offering a case of 24 beers for $24 soon.

Beer Canada, a trade association for breweries, isn't on board with Ford's "buck-a-beer" plan, and says high taxes are to blame. Today I am proud to say: "Promise made, promise kept".

In order to encourage producers to lower their prices, Ford said his government would launch the buck-a-beer challenge, which would offer promotional programs, in-store displays and advertising to those who sell their beer at the minimum price.

"We were just trying to find something that was going to spark curiosity in our brewery again and I thought this was a great opportunity".

The Tories have said a return to buck a beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes, which government documents show brought in roughly $589 million in 2016-2017. Many Ontarians took to Twitter Tuesday to voice their discontent with the "buck-a-beer" announcement, particularly in light of the government's recent cancellation of a Basic Income Pilot project.

"You couldn't be more tone deaf on this subject", Portelance wrote.

Ontario previously had buck-a-bottle beer but the Liberal government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate.

Currently, one of the lowest priced beers from an independent Ontario brewery is Cool Beer's Stonewall Light which retails at $1.45 per 275 ml bottle.

Simmons said he's been speaking with his membership about Ford's idea to lower to price of beer for many weeks, and doesn't get a sense that they're concerned about it or interested in making changes. "When you go out and you buy your case of beer for weekend, you're not going to be paying the same price; you're going to be paying less".

Toronto's The People's Pint, which has a logo that looks like a pint of beer in a glass that replaces the old Soviet Union's communist hammer and sickle, tweeted: "Our brewery will not be joining this #buckabeer race to the bottom".

McIsaac said only bigger breweries will be able to sell beer for $1 and craft beer drinkers aren't likely to switch over, just because it's cheaper.

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