IHOP May Be Changing Its Name TO IHOB

IHOP is now IHOb: The International House of Burgers

"An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment".

The International House of Pancakes, commonly referred to as IHOP, created a social media frenzy last week, when it announced intentions to change its nameto "IHOb". For days fans of America's breakfast sweetheart were left wondering what the "b" could be.

"Right now, there is not a defined time for how long we'll use the IHOb name", Stephanie Peterson, the head PR for IHOP, told Mashable.

On Monday, Burger King changed its name to "Pancake King" on both Twitter and Facebook.

"Shouldn't they have gone with "bacon" or the more obvious 'breakfast?' Those are great questions and ones that logically make sense given the brand's space in the market place".

So who gets the most credit, or blame, for this avalanche of self-righteous, if silly, outrage?

IHOP doesn't seem to mind the mockery much. "But we want to convey that we are taking our burgers as seriously as our pancakes".

Or, perhaps, your hung-over friends after a big night out. The company's stock is up by 25 percent this year thanks to sales growth at IHOP.

"Let the record show that the original IHOP/IHOb tweet was liked 21,000 times in around seven hours, while the Wendy's reply got more than 96,000 likes in roughly half that time", reports NPR's Bill Chappell.

I'd like to see how the folks in the boardroom crunched the numbers they hope to achieve. But, no. Instead, the company announced they were "flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", which had everyone flippin' out.

The burger chain, which serves pancakes for breakfast, changed its name on its social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.

So, congrats, IHOP. Or IHOB, or whatever else you decide to be in the future.

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