American Greetings Created This Racist Father’s Day Card And People Are Outraged

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

After coming across the card at a Target store last month, an angry Takeisha Saunders took to social media: "You CANNOT be serious Target!" Saunders wrote alongside the picture of the card. "Really!?!? This was the only Father's Day card that featured a black couple!", Saunders message read.

Still, Saunders tells Fox News she's hoping to "shed some light" on why the cards are offensive.

"Yeah it's sweet on the inside but whomever created this card doesn't know what it means", she added of the card, which she said was produced by the American Greetings Corporation, and therefore not an exclusive item to Target.

Target replied to one complaint on Twitter to issue an apology. "It's never our intent to offend any of our guests".

Target apologized and pulled a Father's Day card off its shelves after it drew the ire of customers nationwide for racial insensitivity.

Customers on social media called out the retail giant for selling cards featuring the term, which UrbanDictionary.com defines as "a man who is the father of your child who did not marry". "We appreciate the feedback and apologize", Target says in a statement of its own. Often there's deadbeat dad connotations associated with the term. "I saw this card and was surprised and disappointed". But it acknowledged "the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating". We should do better in the future, and we will.

Saunders had found the particular card at a Rockwall, Texas, location but comments on her post detailed how the card was housed at stores across the country.

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