'YouTube Premium' Will Include the new 'YouTube Music' Service

YouTube to launch music streaming service on 22 May

There has been chatter for months about YouTube's plans to revamp its music-subscription offering, with the company's head of music Lyor Cohen talking regularly about the strategy to roll YouTube Red and Google Play Music together, while doubling down on recommendations and artist promotion.

From Beyonce's livestream at Coachella to landmark videos like "Despacito", "New Rules" and "This Is America", more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music.

It will come with extra features such as personal playlists based on a person's YouTube history, according to Reuters. The timing is weird, but this is indeed Google's new streaming music service that will be at the forefront of their music push.

Visually, the new YouTube Music is mostly unchanged - down to the icon - from the previous incarnation of the service.

But YouTube was made for video, not just music.

Google Play Music, the other subscription streaming music service from the same parent company as YouTube, will also be going away eventually.

Meanwhile, Red is being replaced by a "Premium" tier that is slightly more expensive for new subscribers. On the app's homescreen, you scroll past shelves and shelves of recommending music and playlists - individualized selections of new releases, a My Mixtape personalized playlist, collections similar to an artist you've been listening to a lot lately, a selection called Throwback Jams - before you get to recommended music vidoes and professional clips of live performances.

Next Tuesday, YouTube will try again, by launching its reinvented YouTube Music app in the US, South Korea, Mexico, Australia and New Zealand, followed by another 14 countries in the following weeks.

Then we get to the important bits: what these changes mean for the regular YouTube experience.

Freed from those duties, YouTube Red will be transformed into YouTube Premium and offer what subscribers have always equated YouTube Red with: ad-free original content.

In the meantime, what are your thoughts on the upcoming changes to YouTube Music? That also includes ad-free, background play and downloads across all of YouTube, plus the promise of more original shows from all over the world.

YouTube Music will be a new app, for mobile and desktop, and service specifically designed for play music (and music videos). If you're already a YouTube Red (soon to be YouTube Premium) member, don't worry you'll still enjoy your current price.

But new markets are "coming soon", which includes Canada, along with Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.



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