Coinbase To Launch Four New Initiatives To Attract Institutional Investors

Coinbase invests more than $20 billion cryptocurrency for the launch of Coinbase custody

First announced a year ago, Coinbase Custody is a crypto storage service directed specifically at large financial institutions, as previously reported by CoinDesk.

During the last few months, more than 100 hedge funds have announced their intentions of investing in cryptocurrencies, something unseen in the market until recently.

Coinbase is making a major investment in Chicago through a new engineering office that will focus on further developing Coinbase Markets, the premier electronic marketplace for cryptocurrencies.

"Through new products like Coinbase Prime and Coinbase Custody, we're building the necessary capability for institutions that allows cryptocurrencies to be traded and stored in a compliant, trusted and efficient manner", said White.

First, the platform announced the Coinbase Custody which will be launched in partnership with leading institutions. As a result, the product combines Coinbase's cryptocurrency security experience with third-party auditing and financial reporting validation, thus meeting the requirements of any other SEC-regulated broker dealer.

The famous and recognised cryptocurrency exchange and platform, Coinbase, announced on Tuesday that it has formally launched Coinbase Custody, the product designed specially for institutional investors.

The most popular Bitcoin trading platform announced changes Tuesday that were created to attract institutional investors to its exchange.

Coinbase is optimistic about more institutional investors coming in as the market matures and they want to make sure they have all the right products. Over the course of the year, Coinbase will be introducing new features such as "low latency performance, on-premise datacenter colocation services, institutional connectivity and access, and settlement and clearing services".

As institutional capital begins to enter the blockchain ecosystem at high speed, Coinbase is positioned to function as a driving force behind adoption and the inevitable maturation of the crypto market. Coinbase Custody partners include Autonomous Partners, Meta Stable, Multicoin Capital, Polychain Capital, Scalar Capital, Walden Bridge Capital, Boost VC and 1C.

Coinbase Markets is another feature that will create a centralized liquidity pool for all the products on the platform of Coinbase.

The exchange has launched Coinbase Prime, a new platform meant to provide a suite of tools and services to institutional investors who are specifically trading cryptocurrency.

"Coinbase Prime will fill a missing piece of critical infrastructure needed for institutions", the exchange said.

Most of these products will be for institutional investors although some of them will also be made available to all. "Our new partnership will set the required standards that will bring peace of mind to digital asset investors, and provide tools and products to enable better integration with more traditional investment vehicles such as mutual funds".

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