85% of new Netlix spending going toward original programming

Netflix exec says 85 percent of new spending will go towards original content		
		
	Anthony Ha

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   	8 hours

Catching up on all of Netflix's original content is about to become an impossible task as the service's chief content officer Ted Sarandos said on Monday that around 1,000 originals will be streaming by the end of the year.

Original content is what is set to keep the millennials interested in the new-age streaming services and Netflix is taking note of that.

The Walt Disney Company will stop providing Netflix with films starting in 2019, serving as a catalyst for the company's increase in original content, Reuters reported.

Ted didn't reveal much while speaking at the MoffettNathanson Media & Communications Summit 2018 in NY, but we do know that the platform is not moving towards live sports or news.

It appears that Netflix newer strategy is paying off. And with a lineup of shows like Stranger Things, Lost in Space, big deals with Ryan Murphy and Shonda Rhimes, and the newly-acquired horror anthology from Guillermo del Toro, it's no wonder the streaming service has such a great reputation.

Netflix is valuable to consumers because it aggregates a plethora of varied content on one service on-demand, making it a viable substitute for cable TV - minus news and sports - at a much cheaper price. S., and the company maintains it could eventually claim as many as 90 subscribers in its home country.

Sarandos revealed several stats that could influence content spend, such as pushing Netflix to expand its unscripted and film offerings.

"Some subscribers are wiling to absorb materially higher pricing than what they are paying now", Olson said, "We found that a higher percentage of subscribers are willing to pay a higher monthly fee, suggesting Netflix content has improved in such a way that there is increased value to the subscriber base versus two years ago".

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