Facebook to verify identities for political ads


Facebook estimates the personal information of 622,161 users in Canada - and almost 87 million worldwide - was improperly accessed by Cambridge Analytica. Any New Zealanders effected are also expected to be notified.

Facebook's acknowledgement that most of its 2.2 billion members have probably had their personal data scraped by "malicious actors" is the latest example of the social network's failure to protect its users' data.

The B.C. company at the heart of the global scandal over the unauthorized use of Facebook information received $100,000 in federal funding a year ago to develop data-driven tools for political campaigns, The Canadian Press has learned.

Well, Facebook hasn't chimed in on how exactly will this "Unsend" feature work, but we can expect Messenger users to start taking more screenshots of the conversations once Facebook rolls out the ability to delete messages for all the users. The company didn't reveal this until and unless it was caught in the act, and that's why, it has been facing backlash from users and media alike.

Facebook has also announced it will require advertisers who want to run either political ads or so-called "issue ads" -which may not endorse a specific candidate or party but which discuss political topics- to verify themselves.

"Advertisers will be prohibited from running political ads - electoral or issue-based - until they are authorised".

To get verified by Facebook, ad-buyers and Page administrators will have to provide the company with a goverment issued ID and a physical mailing address.

It follows Wednesday's revelation by Facebook's chief technology officer Mike Schroepfer that 87million users worldwide may have had their personal data gathered by a third-party app and sent to the controversial United Kingdom political consultancy firm. It has not specified what number of followers would trigger the requirement.

It is claimed Cambridge Analytica then used the data to target voters in the US Presidential election and push them towards voting for Donald Trump.

"When we received word that this researcher gave the data to Cambridge Analytica, they assured us it was deleted", she said.

The US tech giant has admitted its boss Mark Zuckerberg has been secretly using a tool to delete his messages in other users' inboxes for several years without telling recipients. One of the probable reasons cited in the report, is that Facebook might have wanted to prevent the publication of potentially embarrassing personal messages sent by Zuckerberg.

However, their replies to his messages still remain.

The Sony messages included disparaging remarks about movie stars and other people in the entertainment industry. "We did so in full compliance with our legal obligations to preserve messages". It's not known if Facebook has been able to find all possible apps which could have leaked data. Users can only delete messages from their own inboxes.

"People just submitted it". In a private exchange where Zuckerberg offered a friend private info on "anyone at Harvard", the CEO reportedly wrote back, "They 'trust me.' Dumb fucks".

Zuckerberg later told The New Yorker he regretted sending those messages.

Privacy advocates have always been critical of Facebook's penchant for pushing people to share more and more information, often through pro-sharing default options.

Ms Sandberg gave several interviews as Mr Zuckerberg prepares to testify before Congress next week, where the issue of elections meddling is nearly certain to come up.

Facebook is making the acknowledgement Friday after TechCrunch first reported the tactic.



Other news