Facebook: If something is free, 'you' are the product

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The CEO was summoned by US Congress to explain Facebook data policies.

Zuckerberg said on Wednesday under questioning by U.S. Representative Ben Luján that, for security reasons, Facebook also collects "data of people who have not signed up for Facebook".

The chairperson of the Information Regulator of South Africa, Pansy Tlakula, said the organisation had written to Facebook demanding answers about how the breach might have occurred and what measures were put in place to prevent further compromise. This data trove gives Facebook unparalleled commercial power and, as is becoming increasingly clear, the ability to influence significant events, including national elections.

Let's look at the US & Canada market where Facebook earns the most per user because they're wealthier and have more disposable income than people in other parts of the world, and therefore command higher ad rates. We must assume that if some of the data we have wilfully granted to social media platforms has not already been leaked or hacked, it is a matter of time until it is. "This is because other apps and sites don't know who is using Facebook", Baser writes.

The Facebook founder came before a joint hearing of the Senate Judiciary Committee and Senate Commerce Committee in light of the recent Cambridge Analytica scandal that has plagued the company.

"There are basic things you can do to limit the use of this information for advertising, like using browser or device settings to delete cookies", Facebook said when asked if users could opt out.

But the company cautions users that disabling this feature may lead deletion of posts, photos and videos on Facebook that the connected apps and websites have published.

This privacy scandal allowed third-party applications to gather Facebook users personal data without their knowledge or consent. These can be tracked even if you're logged out of your Facebook account.

"What is important for us as a media house is the ongoing monitoring of how people are using our platform and the proxy of social media of our overall platform to control things like hate speech". We also need to know exactly how Facebook and others plan to take more responsibility for what happens on their platforms.

The 2011 agreement bound Facebook to a 20-year privacy commitment, and any violations of that pact could cost Facebook billions; yes, that's billions with a "b". In 2016, Bloomberg reported that the company disclosed what it had spent on Zuckerberg's personal security for 2013, 2014 and 2015 for the first time after questions from the U.S. Securities and Exchange Commission.

Facebook was recently considered the least trustworthy of protecting users' personal information following a spate of unseemly revelations and happenings, which, along with another poll, shows a fast changing mindset for Zuckerberg and the company once ostensibly regarded as darlings of the American dream and economy.

But the biggest issue is that Facebook is just really good at monetizing with ads. Separately, the European Union commission is planning to unveil new legislation next week to set rules for how they deal with business users, part of a wave of new rules across Europe that seek to curb big internet firms, majority American. "I agree that something needs to be done, but I don't think boycotting Facebook is the right idea, and neither is it a successful one".

The ACLU is pushing US lawmakers to enact broad privacy legislation including a requirement for consent prior to data collection.

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