Apple warns employees: Leaking iPhone info can land you in jail

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Last year, Apple claimed to have busted 29 leakers, 12 of whom were arrested.

Apple ended up releasing the iPhone X in Space Grey and Silver, but the rumoured "Blush Gold" version was nowhere to be seen. The memo notes that journalists will reach out to Apple employees on social media in attempts to gain insider information. The company need to deal with both the leaks among its own corporate employees as well as from its supplier partners.

The memo then goes on to stress how damaging leaks are to the company itself, those who worked on a project, and other employees.

Apple Stores have been inundated with customers in search of replacement iPhone batteries since the end of a year ago when Apple reduced the service cost from $79 to $29. The success of these outsiders is measured by obtaining Apple's secrets from you and making them public.

Apple has always cultivated a culture of confidentially about its work, as a means of maintaining a competitive advantage over the competition. Apple says leaked information can depress sales of existing product models, and give competitors more time to respond to features coming in future models. In 2012 Apple CEO Tim Cook said that Apple will double down the secrecy on the product, but it doesn't seem like.

According to Bloomberg, in the memo, Apple has also described the circumstances in which information was dripped to the media, including a meeting earlier this year where Apple's software engineering head Craig Federighi told employees that some planned iPhone software features would be delayed. A scoop about an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it. These programs have almost eliminated the theft of prototypes and products from factories, caught leakers and prevented many others from leaking in the first place. "It-leaked_id95181" class="local_link" >Apple held an internal seminar called "Stopping Leakers - Keeping Confidential at Apple".

"The memo conflates "leaking" -which is likely a violation of Apple's corporate confidentiality agreement but not criminal - with serious criminal wrongdoing such as stealing trade secrets for a competitor, or hacking into Apple's property computer systems", said Braunig.

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