Apple announces a raft of initiatives for Earth Day 2018

Apple Unveils New iPhone Disassembly Robot 'Daisy', Announces Donation to Conservation International for Earth Day

The company also took the opportunity to introduce Daisy, its next-generation iPhone recycling robot.

Today the company introduced "Daisy", its new iPhone-recycling robot, which the company says can tear apart unwanted iPhones much more efficiently than a human.

Daisy's introduction is accompanied with Apple adding Earth Day donations through its GiveBack program to the non-profit Conservation International. And for now, Apple customers with obsolete iPhones can recycle them through the GiveBack program at Apple Stores or on the Apple website.

"At Apple, we're constantly working toward smart solutions to address climate change and conserve our planet's precious resources", said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives, in a press release. For over 30 years, the Virginia-based organization has worked to promote environmentally-friendly practices in over 30 countries. Eligible devices will still qualify for an in-store or gift card credit. In all, Daisy is capable of taking apart a full 200 iPhones in a given hour, proving a solid alternative to traditional methods that can destroy valuable components in the process. Cobbled together from some of Liam's (the previous robot) parts like a modern-day Frankenstein, it can take apart nine versions of the iPhone and sort components for recycling. Just about two weeks ago, Apple noted that every single one of its facilities across the globe now runs entirely on 100% renewable energy.

Apple Watch Challenge: Today, Apple Watch users will receive a notification about the Earth Day Challenge, an activity encouraging them to get outside, enjoy the planet and complete a workout of at least 30 minutes.

Greenpeace, the environmental advocacy group, praised Apple for its efforts reducing its carbon footprint and recycling its old products.



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