After Texture Acquisition, Apple's Prepping News Subscription Service

Report: Apple to launch premium magazine and news subscription service within a year

According to a new report from Bloomberg, Apple is planning to launch its own premium news subscription service in an upgraded version of the Apple News app, arriving sometime in the next year. Texture, meanwhile, operated more like a "Netflix for magazine publishing", where readers were able to access around 200 magazines for a monthly fee of $9.99.

Currently, Apple sells subscriptions for iCloud storage and Apple Music.

More details are out this morning about Apple's plans for Texture, the digital newsstand business it acquired last month. An app combining Apple News and Texture is expected to launch sometime in the next year.

Apple already offers subscriptions through Apple News app on a publication-per-publication basis.

If Apple goes through with these plans, it would be treating news similarly to how it treated music around the creation of Apple Music. Texture previously had about 100 staff members.

Services become increasingly important to Apple's future. Would Apple kick them out of the subscription program, if news became unfavorable? "We want the best articles, we want them to look fantastic, and we want them to be from trusted we don't have a lot of the issues going around", Cue said, likely alluding to the issues that Facebook and Google have had to deal with surrounding unverified news stories populating users' feeds. Apple recently announced that Apple Music has surpassed 40 million paid members, and while that may not be a realistic goal for the Apple News service, the company has proven that it knows how to market its services. Still, it's unclear how Apple News will display magazine content, specifically whether articles will be shown in their PDF-like downloadable forms or forced to adapt to News's web-like scrollable and dynamically reformattable interface.



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