'Peter Rabbit' Is Facing Boycott Over 'Food Allergy Bullying' Scene, Filmmakers Respond

Parents of children with allergies are calling for a boycott of the new Peter Rabbit film claiming it could encourage assault and bullying

The Kids With Allergies Foundation posted on Facebook that there is a scene in the children's movie that could be "disturbing" to viewers with a food allergy.

Sony Pictures has said sorry after complaints about a scene in the new Peter Rabbit film.

THE creators of a newly released Hollywood film featuring one of the Lake District's most famous characters have apologised for insensitively depicting a character's allergy after an online backlash.

In "Peter Rabbit" which was released this weekend, the character of Mr. McGregor is allergic to blackberries.

Several advocacy groups have criticised the new film based on one of Beatrix Potter's classic tales after the scene in question was said to promote a "cavalier attitude about food allergies".

In a scene from the film, Tom McGregor - played by Irish actor Domhnall Gleeson - has blueberries pelted at him by a gang of bunnies - including Peter Rabbit - despite suffering a blueberry allergy.

The film was released on Friday in the USA and Canada and is set to be released in Germany on March 22.

"We have a serious problem in our community with a lack of understanding and a lack of appreciation that allergies can be instantaneously life threatening and many children have died all over the world from accidental exposure to food allergens". During a reaction, patients require the life-saving drug epinephrine and must go to the nearest hospital for follow-up treatment.

"This isn't the first time that Sony Pictures Animation has used food allergies as a punchline in the plot of a kids' movie".

The charity's post read: "The very real fear and anxiety that people experience during an allergic reaction (often referred to as an impending sense of doom) is a serious matter".

A petition was also started on Change.org to get the scene cut from the film, attracting almost 10,000 signatures at the time of writing.

"Making light of this condition hurts our members because it encourages the public not to take the risk of allergic reactions seriously".

Peter Rabbit was released in the United States on February 3rd and is due for release in the UK on March 16th.

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