YouTube Vlogger Logan Paul Says He Believes He Deserves A Second Chance

YouTube Vlogger Logan Paul Says He Believes He Deserves A Second Chance

Under the new plan, previously reported by Bloomberg, Google Preferred ads will now only run on videos that have been human verified as brand safe.

YouTube has suspended a star who posted video images of what appeared to be a suicide victim but says that doesn't mean it won't work with him in the future.

Beginning today, in order to be eligible for the YPP, creators will need to have surpassed 4,000 hours of watch time within the past year, and boast at least 1,000 subscribers.

YouTube has removed Paul from its Google Preferred premium advertising programme in response to the furore surrounding the Aokigahara forest video. This extra layer of human moderation will catch videos that shouldn't be eligible for Google Preferred ads, but somehow slipped through YouTube's filter.

And even after a channel becomes eligible for the YPP under the new rules, YouTube notes, it will only be allowed to monetize pending further evaluation for strikes, spam, and other abuse flags.

Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month.

This includes: stricter criteria for content monetization on YouTube; manual reviews on Google Preferred; greater controls for advertisers on what they deem as "appropriate content"; plus greater protection for YouTube creators.

Senior Google executives Neal Mohan, chief product officer, Robert Kyncl, chief business officer, plus Paul Muret, vice president, display, video & analytics, today (16 January) acknowledged they "need to do more", and jointly unveiled a multi-tiered update to YouTube's approach to protecting marketers from having their ads served against inappropriate content. We still can't believe it.

There are also changes for big creators.

However, the content on Google Preferred has not always been very palatable to advertisers.

In their blog post, Mohan and Kyncl acknowledged that the changes announced Tuesday won't necessarily create a solution for incidents like the ones that PewDiePie and Paul created in 2017. "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge", they wrote.

Related:

Comments


Other news