Virtual assistants jostle at CES 2018

Google will have a stand-alone booth at the event for the first time in a long time. Alex Wong  Getty Images

CES 2018 kicked off a few days ago, and already fans have noticed that Google and Amazon are locked in a battle for smart devices that are powered by Google Assistant and Alexa.

Meanwhile Amazon is spreading Alexa far and wide to all sorts of different products that you would not typically associate with digital assistants like bathroom mirrors, shower heads, mesh routers, headphones, TV, navigation devices and even Windows computers. The 8-inch or 10-inch display is flanked by a speaker grill on the left side (or bottom if you place it in portrait), and the back is either faux Bamboo or a simple grey. No matter what you want, there's a good chance Google Assistant - and the Lenovo Smart Display - can help you out.

In related news, JBL also announced the LINK View, another smart display device running the Google Assistant out of the box, although we don't have any info about its price either.

CES 2018 provided a platform for the display provider Vuzix which has been trying to make a fresher, advanced model of Google glasses for quite some time now and seems to have finally succeeded. Instead of being reliant exclusively on Echo speakers, Amazon wants as many outside devices to have built-in microphones to access Alexa as possible.

The CES 2018 has come to a grand close and there are so many products to look forward.

Scott Huffman, Google Assistant vice president of engineering, who appeared at LG's news conference as a guest, said he was confident that the artificial intelligence assistant could work in many more household items.

At LG Display, we saw a world's first: a 65 inch rollable OLED display! The Smart Display does not come with 4G LTE cellular network and it also does not have its own web browser. That's not to say that there is nothing you can do, there are three key things that retailers can do to take advantage of the rise of the voice assistant. Now called Actions, these skills will appear in their own section of the Google Assistant app. Google is looking to nab more of that real estate as well.

READ NEXT:Microsoft not giving up on Cortana, announces new devices Google's not really promoting its range of Assistant-equipped hardware, the Google Home, Home Mini and Max.

But I (and possibly you, Engadget reader) knew that.

The market is full of awesome smart devices. That constrained consumers in how they used the service, Whitten said, with many just speaking in short search terms, much like the ones one would enter with a keyboard.

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