Teens Risk Their Lives With 'Tide Pod Challenge'

Laundry Detergent Packets - American Association of Poison Control Centers

Named the "Tide Pod Challenge", the new trend sees teens filming themselves while they attempt to eat laundry detergent capsules, before challenging their friends to do the same.

The challenge appears to have originated as a joke in an article on satirical news site, The Onion.

However, many who participate in the challenge on video choose to bite into the pods, causing the detergent to explode into their mouths. The most recent, uploaded today, has already been viewed close to 12,000 times.

If you thought that the "Ice bucket challenge", "Mannequin challenge" and the "Invisible Box challenge" were way out off rails, take a moment to discover the brand-new craze that has inundated social media.

The video, just one of hundreds, is both foolish and disgusting - in addition to risky - and doctors are urging people to refrain from attempting the challenge.

The product contains ethanol, polymers and hydrogen peroxide which are extremely toxic and can make people very sick if consumed.

According to a doctor with the Florida Poison Information Center, any amount of detergent from the pods that is swallowed can lead to diarrhea and vomiting, and, in extreme cases, can be "life-threatening".

Following the craze, Tide issued a statement: "Our laundry packs are a highly concentrated detergent meant to clean clothes ..."

Procter & Gamble, the maker of Tide products, says that the pods "should not be played with. even if meant as a joke" and that safety is "no laughing matter".

Always keep detergent containers closed, sealed and stored up high, out of the reach of children.

"On Friday evening, Tide's Twitter account posted a video featuring Gronkowski that included the capiton "'DO NOT EAT.' - GRONK".

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