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Facebook To Ask Users What News Organizations They Trust

The results of the recent survey by Facebook will be used to gauge the ranking of news stories.

Zuckerberg said Facebook will use its quality survey system, asking "a diverse and representative sample" of U.S. Facebook users if they are familiar with particular sources and if they find them truthful. "There's too much sensationalism, misinformation and polarization in the world today", said Mark Zuckerberg.

Last week, a large part of the media ecosystem seemed to totally flip out following Facebook's announcement that it was going to effectively de-prioritize news content in favor of content from friends and family.

Facebook acknowledged Monday that the explosion of social media poses a potential threat to democracy, pledging to tackle the problem head-on and turn its powerful platform into a force for "good".

He adds that some sources are trusted by those who regularly consume it, while others are trusted by even those that don't follow them.

Facebook officials said content from reputable publishers will be pushed in News Feed, but they have not defined what reputable means. The "real news" of the News Feed will probably shrink from the current 5 percent of the content to about 4 percent.

On top of that, this move will only enforce something that Facebook had been inching towards for a while: forcing businesses and publishers to pay to have their news reach a larger audience. Now, the company will shift toward more content posted by friends and family to focus more on relationships and community.

Needless to say any publisher falling foul of the mob is likely to see their traffic take a sizeable hit.

Instagram surpassed Facebook as the number one most engaging platform: Instagram grew 41% in engagement in 2017 while Facebook engagement declined by 25%. Founded in 2012, ListenFirst is trusted by leading global brands including Turner, Amazon, Gap Inc., Kendo Beauty, Michael Kors, and Warner Bros., and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more.



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