Google drops YouTube star Logan Paul

YouTube Pares Back Logan Paul Partnership After Suicide Video Post

YouTube has dropped blogger Logan Paul from its premium Google ad service and cut him from a starring role in a web series following continued outcry over a video he posted showing the body of a dead man in Japan's so-called "suicide forest".

Logan Paul has been punished by YouTube this week over a video that appeared to show a body hanging in a Japanese forest that is known to be a.

YouTube also said it had put on hold original projects with the U.S. vlogger.

It was also confirmed that he was removed from other projects, as well as Google's top-tier preferred ad platform. Paul's channel is still active on YouTube meaning he'll still receive the same ad revenue that average YouTuber receive when users watch their content, he just won't receive the higher advertising rate that he received as part of the Preferred program. "Our hearts go out to the family of the person featured in the video", the company said.

Despite bookending the video with comments urging people to seek help for mental health issues, Paul treated the whole event as one of entertainment. This time, YouTube apologized for the "lack of communication" and mentioned that there will be more news to come.

Following his apology, Paul announced he was stepping away from posting videos "to reflect".

The suicide video, which YouTube says violated its community guidelines, fetched millions of views before Paul took it down.

Things aren't all lost for Paul though, for the vlogger can still look to monetize his videos via the YouTube Partner Program.

Now Google is also planning to spend extra efforts vetting those videos as a response to advertisers who expressed concerns about the content in the videos as well as Paul's video, Bloomberg News reported. If creators receive three strikes within three months, their channel will be deleted. "Suicide is not a joke, nor should it ever be a driving force for views".

However, Paul's popularity on YouTube has not been adversely affected by the fall-out, with the social media star gaining more than 400,000 subscribers since the contentious clip was released, according to Social Blade.

Google Preferred features YouTube's most popular content in packages for sale to advertisers. It wrote, "We'll have more to share soon on steps we're taking to ensure a video like this is never circulated again".



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